117,0490

Slavko Alčakovic

salcakovic|mmnkk|singidunum.ac.rs


Obrazovanje:

  • Osnovne studije
    Poslovni fakultet u Beogradu, Univerzitet Singidunum,
    Računovodstvo i revizija, 2004-2008
  • Magistarske studije
    Lincoln University,
    Financial management and investment banking, 2008-2010
  • Doktorska disertacija
    Univerzitet Singidunum,
    Marketing i trgovina, 2010-2013

Knjige:

  • S. Alčaković, A. Đorđević, N. Savanović, Digitalni marketing, Univerzitet Singidunum, 2021
  • S. Alčaković, J. Stanković, I. Brdar, Marketing u sportu, Univerzitet Singidunum, 2019

Radovi u časopisima:

  • V. Gavranović, M. Veljković Michos, S. Alčaković, Utilización de la evaluación formativa para mejorar los resultados de aprendizaje de estudiantes en los ambientes híbridos de la enseñanza superior, Didáctica. Lengua y Literatura, Vol. 36, pp. 145 - 152, May, 2024
  • A. Belačić, S. Alčaković, The impact of media digitalization on political communication in Serbia, The European Journal of Applied Economics, Vol. 21, No. 1, pp. 18 - 29, Apr, 2024
  • V. Gavranović, S. Alčaković, Teachers’ Attitudes towards Mandatory and Optional Professional Development Programmes in the Republic of Serbia, The New Educational Review , Vol. 73, pp. 201 - 211, Nov, 2023
  • I. Savić, S. Alčaković, I. Brdar, D. Petković, Who to engage in promotion?The position of athletes in celebrity endorsement communication strategies, Sport Science , Vol. 16, No. 1, pp. 144 - 151, Jun, 2023
  • G. Dobrijević, S. Alčaković, Intragroup conflict and cohesion in interactive sports teams, Teme, Vol. 47, No. 1, pp. 33 - 47, Jun, 2023
  • S. Alčaković, Super Bowl Ads in the Period from 2017-2022, The European Journal of Applied Economics, Vol. 20, No. 1, pp. 39 - 51, Apr, 2023
  • I. Savić, S. Alčaković, Online Learning during the Pandemic of Covid-19: Experiences of Students and Universities, The European Journal of Applied Economics, Vol. 19, No. 2, pp. 84 - 96, Sep, 2022
  • G. Dobrijević, J. Boljanović, S. Alčaković, S. Lazarević, Perception of Cohesion in Interactive Sports Teams, Facta Universitatis, Series: Physical Education and Sport, Vol. 18, No. 2, pp. 431 - 438, Nov, 2020
  • J. Boljanović, G. Dobrijević, S. Čerović, S. Alčaković, F. Đoković, Knowledge-Based Bioeconomy: the Use of Intellectual Capital in Food Industry of Serbia, Amfiteatru Economic, Vol. 20, No. 49, pp. 717 - 731, Aug, 2018
  • S. Alčaković, A. Orlić, V. Đurić, EMOTIONAL CONTEXT AND EFFECTIVENESS OF TV ADVERTISING, Primenjena psihologija, Vol. 11, No. 2, pp. 155 - 170, Jun, 2018
  • T. Lukić, V. Džamić, G. Knežević, S. Alčaković, V. Bošković, The Influence of Organisational Culture on Business Creativity, Innovation and Satisfaction, Management – časopis za teoriju i praksu menadžmenta, No. 73, pp. 49 - 57, Jan, 2015
  • S. Alčaković, M. Miljković, S. Alčaković, Značaj internet marketinga za poslovanje dvadeset vodećih srpskih kompanija, Singidunum Journal of Applied Sciences, Vol. 8, No. 2, pp. 137 - 144, 2012
  • S. Alčaković, M. Miljković, Neuromarketing: Marketing research future?, Singidunum revija, Vol. 7, No. 2, pp. 273 - 283, 2010

Radovi na konferencijama:

  • A. Belačić, S. Alčaković, Review of The Role of Generative Artificial Intelligence in Contemporary Digital Marketing., the Scientific Conference SINERGIJA 2023: “Artificial Intelligence: Innovation, Application and Ethical Challenges“., pp. 7 - 10, Dec, 2023
  • A. Belačić, S. Alčaković, The Impact of Internet Media on Video Marketing in Serbia, Prva međunarodna naučna konferencija ICEMIT 2023, Sep, 2023
  • A. Belačić, S. Alčaković, Political Communication in Serbia – Digital Versus Traditional Media, Sinteza 2023 - International Scientific Conference on Information Technology and Data Related Research, pp. 110 - 115, Apr, 2023
  • I. Savić, M. Obradović, S. Alčaković, Marketing and new technologies - The use of NFT in promotional activities of brands - an overview, Nov, 2022
  • I. Savić, A. NJeguš, S. Alčaković, University students' experiences and attitudes toward online learning during the pandemic COVID-19, Apr, 2022
  • T. Stefanović, S. Alčaković, THE IMPORTANCE OF CREATING DIGITAL BRANDS IN SPORTS, SINTEZA 2020, INTERNATIONAL SCIENTIFIC CONFERENCE ON INFORMATION TECHNOLOGY AND DATA RELATED RESEARCH, pp. 246 - 252, 2020
  • M. Obradović, S. Alčaković, D. Vyugina, S. Tasevski, Use of Social Media in Communication Strategies of Premier League Football Clubs, pp. 244 - 249, Apr, 2019
  • J. Stanković, S. Alčaković, M. Obradović, Importance of cultural heritage and tourism experience of Generation Z in Serbia, pp. 62 - 68, Oct, 2018
  • M. Obradović, S. Alčaković, O. Pavlović, Effective use of e-mail marketing on example of small and medium-sized enterprises in Serbia, Apr, 2018
  • S. Alčaković, Generation Z in Europe: A New and Challenging Face: Generation Z in Serbia: Experienced two wars and is now ready for the great opening, Academy of Management Proceedings 2017, Aug, 2017
  • S. Alčaković, V. Mizdraković, V. Džamić, Correlation between quality rating systems and profitability of Serbian hotels, SITCON 2016 - QUALITY AS A BASIS FOR TOURISM DESTINATION COMPETITIVENESS, Sep, 2016
  • M. Savković, S. Alčaković, N. Đorđić, Use of the Internet in the job search process: gender perspective, Sinteza, pp. 31 - 35, Apr, 2016
  • V. Mizdraković, S. Alčaković, N. Arežina, R. Al Asagli, Determining Solvency and Liquidity Groups of Serbian Business Entities, pp. 111 - 114, Dec, 2015
  • M. Miljković, S. Alčaković, Kanali distribucije poljoprivrednih proizvoda sa posebnim osvrtom na pijacu u Srbiji, Zbornik radova Synthesis 2015 - International scientific conference of IT and Business Related Research, Apr, 2015
  • D. Šalić, D. Golijanin, S. Alčaković, Motivacija Zaposlenih u Srbiji, Zbornika radova Synthesis 2015 - International Scientific Conference of IT and Business related research, Apr, 2015
  • V. Bošković, I. Tomić, N. Stanišić, S. Alčaković, Business English versus General English- Students' Attitudes and Grades', Apr, 2015
  • S. Alčaković, M. Bokić, V. Bošković, Neuromarketing: Implementation and ethics, 2nd International scientific conference of the Macedonian marketing association (ISCMMA 15)"The new marketing challenges - theory and practice", Feb, 2015
  • N. Arežina, D. Stefanović, V. Mizdraković, S. Alčaković, V. Džamić, Zastupljenost krivičnih dela protiv privrede i privrednih prestupa u Republici Srbiji, Dec, 2014
  • S. Alčaković, J. Stanković, V. Mizdraković, V. Bošković, Marketing Activities of Bookkeeping Agencies in the Republic of Serbia, pp. 31 - 33, Dec, 2014
  • V. Bošković, S. Alčaković, Speech Acts Theory, on Foreign Language th International Conference Teaching and Applied Linguistics, Sarajevo, May, 2014
  • D. Golijanin, M. Miljković, S. Alčaković, J. Gavrilović, M. Savković, D. Stamenković, Generacija Z, internet i obrazovanje, 1st International Scientific Conference of IT and Business-Related Research SYNTHESIS 2014, Belgrade, Serbia, pp. 506 - 509, Apr, 2014
  • S. Alčaković, B. Čavić, V. Bošković, The Usage of the Internet among Men and Women in Serbia, Zbornik radova "Sinteza 2014", Apr, 2014
  • V. Bošković, S. Alčaković, Gender Stereotypes and Gender Diferences in Language Usage, 3rd International Conference on Foreign Language Teaching and Applied Linguistics, Sarajevo, Apr, 2013
  • M. Miljković, S. Alčaković, Globalni proizvod - Standardizacija i adaptacija, Zbornik radova međunarodni naučni skup "Sinergija 2013", Bijeljina, pp. 45 - 51, 2013
  • S. Alčaković, M. Miljković, S. Alčaković, Komparativna analiza internet marketing komunikacije u sportskoj industriji, Zbornik radova XII međunarodni naučni skup "Sinergija 2013" Bijeljina, pp. 491 - 496, 2013
  • S. Alčaković, V. Đurić, J. Međedović, Emotivni kontekst utiče na efektivnost tv reklame, 19. Naučni Skup Empirijska istraživanja u psihologiji, Beograd, 2013
  • S. Alčaković, M. Miljković, Preduzeće i njegovo okruženje sa posebnim osvrtom na prirodno okruženje, Zbornik radova X međunarodni naučni skup "Sinergija 2012", Bijeljina, pp. 437 - 443, 2012
  • S. Alčaković, M. Miljković, Analiza primera elemenata neuro-lingvističkog programiranja u tv reklamama., Zbornik radova međunarodni načni skup Skopje:“Ulogata na mediumite vo promocijata na proizvodite i uslugite“, pp. 76 - 89, 2012
  • S. Alčaković, N. Arežina, Neuromarketing: Novi način razumevanja potrošača, Zbornik radova VIII međunarodni naučni skup "Sinergija 2011", Bijeljina, pp. 276 - 282, 2011

Ostali radovi:

  • S. Alčaković, The Generation Z in Serbia: Ready for the great openning, Christian Scholz, Anne Rennig (Eds), Generations Z in Europe: Inputs, Insights and Implications, Emerald Publishing Limited, Sep, 2019
  • S. Alčaković, How to improve profitability of a household aluminum foil manufacturing company in Serbia: Comparison od Two Strategies, Lincoln University, California, Departman za poslediplomske studije, Univerzitet Singidunum, Beograd, Apr, 2010
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