Slavko Alčakovic

E-mail: salcakovic|mmnkk|singidunum.ac.rs

Obrazovanje:

Osnovne studije
Poslovni fakultet u Beogradu, Univerzitet Singidunum, Računovodstvo i revizija, 2004-2008
Magistarske studije
Lincoln University, Financial management and investment banking, 2008-2010
Doktorska disertacija
Univerzitet Singidunum, Marketing i trgovina, 2010-2013

Knjige:

S. Alčaković, A. Đorđević, N. Savanović, Digitalni marketing, Univerzitet Singidunum, 2021
S. Alčaković, J. Stanković, I. Brdar, Marketing u sportu, Univerzitet Singidunum, 2019

Radovi u časopisima:

I. Savić, S. Alčaković, Online Learning during the Pandemic of Covid-19: Experiences of Students and Universities, The European Journal of Applied Economics, Vol. 19, No. 2, pp. 84 - 96, Sep, 2022
G. Dobrijević, J. Boljanović, S. Alčaković, S. Lazarević, Perception of Cohesion in Interactive Sports Teams, Facta Universitatis, Series: Physical Education and Sport, Vol. 18, No. 2, pp. 431 - 438, Nov, 2020
Jelena Djordjevic Boljanovic, Gordana Dobrijevic, Slobodan Cerovic, Slavko Alcakovic, Filip Djokovic, Knowledge-Based Bioeconomy: the Use of Intellectual Capital in Food Industry of Serbia, Amfiteatru Economic, Vol. 20, No. 49, pp. 717 - 731, Aug, 2018
S. Alčaković, A. Orlić, V. Đurić, EMOTIONAL CONTEXT AND EFFECTIVENESS OF TV ADVERTISING, Primenjena psihologija, Vol. 11, No. 2, pp. 155 - 170, Jun, 2018
S. Alčaković, D. Pavlović, J. Popesku, Millennials and Gamification – A Model Proposal for Gamification Application in Tourism Destination, Marketing, Vol. 48, No. 4, pp. 207 - 214, 2017
T. Lukić, V. Džamić, G. Knežević, S. Alčaković, V. Bošković, The Influence of Organisational Culture on Business Creativity, Innovation and Satisfaction, Management – časopis za teoriju i praksu menadžmenta, No. 73, pp. 49 - 57, Jan, 2015
S. Alčaković, M. Miljković, S. Alčaković, Značaj internet marketinga za poslovanje dvadeset vodećih srpskih kompanija, Singidunum Journal of Applied Sciences, Vol. 8, No. 2, pp. 137 - 144, 2012
S. Alčaković, M. Miljković, Neuromarketing: Marketing research future?, Singidunum revija, Vol. 7, No. 2, pp. 273 - 283, 2010

Radovi na konferencijama:

I. Savić, M. Obradović, S. Alčaković, Marketing and new technologies - The use of NFT in promotional activities of brands - an overview, Nov, 2022
I. Savić, A. NJeguš, S. Alčaković, University students' experiences and attitudes toward online learning during the pandemic COVID-19, Apr, 2022
T. Stefanović, S. Alčaković, THE IMPORTANCE OF CREATING DIGITAL BRANDS IN SPORTS, SINTEZA 2020, INTERNATIONAL SCIENTIFIC CONFERENCE ON INFORMATION TECHNOLOGY AND DATA RELATED RESEARCH, pp. 246 - 252, 2020
M. Obradović, J. Popesku, J. Stanković, S. Alčaković, D. Pavlović, Generacija Z: Značaj kulturnog nasleđa u odabiru turističke destinacije, Izazovi savremenog marketinga 2019 - Zbornik radova, pp. 345 - 352, Nov, 2019
M. Obradović, S. Alčaković, D. Vyugina, S. Tasevski, Use of Social Media in Communication Strategies of Premier League Football Clubs, pp. 244 - 249, Apr, 2019
J. Stanković, S. Alčaković, M. Obradović, Importance of cultural heritage and tourism experience of Generation Z in Serbia, pp. 62 - 68, Oct, 2018
M. Obradović, S. Alčaković, O. Pavlović, Effective use of e-mail marketing on example of small and medium-sized enterprises in Serbia, Apr, 2018
S. Alčaković, D. Pavlović, J. Popesku, Milenijalci i gejmifikacija - predlog modela za primenu gejmifikacije u turističkim destinacijama, Izazovi i problemi savremenog marketinga - zbornik radova konferencije Srpskog udruženja za marketing (SEMA),, pp. 21 - 31, Nov, 2017
S. Alčaković, Generation Z in Europe: A New and Challenging Face: Generation Z in Serbia: Experienced two wars and is now ready for the great opening, Academy of Management Proceedings 2017, Aug, 2017
S. Alčaković, V. Mizdraković, V. Džamić, Correlation between quality rating systems and profitability of Serbian hotels, SITCON 2016 - QUALITY AS A BASIS FOR TOURISM DESTINATION COMPETITIVENESS, Sep, 2016
M. Savković, S. Alčaković, N. Đorđić, Use of the Internet in the job search process: gender perspective, Sinteza, pp. 31 - 35, Apr, 2016
V. Mizdraković, S. Alčaković, N. Arežina, R. Al Asagli, Determining Solvency and Liquidity Groups of Serbian Business Entities, pp. 111 - 114, Dec, 2015
M. Miljković, S. Alčaković, Kanali distribucije poljoprivrednih proizvoda sa posebnim osvrtom na pijacu u Srbiji, Zbornik radova Synthesis 2015 - International scientific conference of IT and Business Related Research, Apr, 2015
D. Šalić, D. Golijanin, S. Alčaković, Motivacija Zaposlenih u Srbiji, Zbornika radova Synthesis 2015 - International Scientific Conference of IT and Business related research, Apr, 2015
V. Bošković, I. Tomić, N. Stanišić, S. Alčaković, Business English versus General English- Students' Attitudes and Grades', Apr, 2015
S. Alčaković, M. Bokić, V. Bošković, Neuromarketing: Implementation and ethics, 2nd International scientific conference of the Macedonian marketing association (ISCMMA 15)"The new marketing challenges - theory and practice", Feb, 2015
N. Arežina, D. Stefanović, V. Mizdraković, S. Alčaković, V. Džamić, Zastupljenost krivičnih dela protiv privrede i privrednih prestupa u Republici Srbiji, Dec, 2014
S. Alčaković, J. Stanković, V. Mizdraković, V. Bošković, Marketing Activities of Bookkeeping Agencies in the Republic of Serbia, pp. 31 - 33, Dec, 2014
V. Bošković, S. Alčaković, Speech Acts Theory, on Foreign Language th International Conference Teaching and Applied Linguistics, Sarajevo, May, 2014
D. Golijanin, M. Miljković, S. Alčaković, J. Gavrilović, M. Savković, D. Stamenković, Generacija Z, internet i obrazovanje, 1st International Scientific Conference of IT and Business-Related Research SYNTHESIS 2014, Belgrade, Serbia, pp. 506 - 509, Apr, 2014
S. Alčaković, B. Čavić, V. Bošković, The Usage of the Internet among Men and Women in Serbia, Zbornik radova "Sinteza 2014", Apr, 2014
V. Bošković, S. Alčaković, Gender Stereotypes and Gender Diferences in Language Usage, 3rd International Conference on Foreign Language Teaching and Applied Linguistics, Sarajevo, Apr, 2013
M. Miljković, S. Alčaković, Globalni proizvod - Standardizacija i adaptacija, Zbornik radova međunarodni naučni skup "Sinergija 2013", Bijeljina, pp. 45 - 51, 2013
S. Alčaković, M. Miljković, S. Alčaković, Komparativna analiza internet marketing komunikacije u sportskoj industriji, Zbornik radova XII međunarodni naučni skup "Sinergija 2013" Bijeljina, pp. 491 - 496, 2013
S. Alčaković, V. Đurić, J. Međedović, Emotivni kontekst utiče na efektivnost tv reklame, 19. Naučni Skup Empirijska istraživanja u psihologiji, Beograd, 2013
S. Alčaković, M. Miljković, Preduzeće i njegovo okruženje sa posebnim osvrtom na prirodno okruženje, Zbornik radova X međunarodni naučni skup "Sinergija 2012", Bijeljina, pp. 437 - 443, 2012
S. Alčaković, M. Miljković, Analiza primera elemenata neuro-lingvističkog programiranja u tv reklamama., Zbornik radova međunarodni načni skup Skopje:“Ulogata na mediumite vo promocijata na proizvodite i uslugite“, pp. 76 - 89, 2012
S. Alčaković, N. Arežina, Neuromarketing: Novi način razumevanja potrošača, Zbornik radova VIII međunarodni naučni skup "Sinergija 2011", Bijeljina, pp. 276 - 282, 2011

Ostali radovi:

S. Alčaković, The Generation Z in Serbia: Ready for the great openning, Christian Scholz, Anne Rennig (Eds), Generations Z in Europe: Inputs, Insights and Implications, Emerald Publishing Limited, Sep, 2019
S. Alčaković, How to improve profitability of a household aluminum foil manufacturing company in Serbia: Comparison od Two Strategies, Lincoln University, California, Departman za poslediplomske studije, Univerzitet Singidunum, Beograd, Apr, 2010