R. Živković, J.Gajić, Ponašanje potrošača, Univerzitet Singidunum, Beograd, 2019
J. Gajić, D.Golijanin, Advertajzing, Univerzitet Singidunum, 2016
Radovi u časopisima:
M. Stevanović, J.Gajić, POST PANDEMIC TRAVEL INTENTIONS: THE POWER OF FEARS AND CHANGES IN TRAVELLER BEHAVIOUR, TEME - časopis za društvene nauke, Vol. XLVIII, No. 1, pp. 189 - 205, 2024
J. Gajić, M. Savković, D. Borovčanin, STUDENT LEADERS ON BOLOGNA PROCESS IMPLEMENTATION – ADVANTAGES, SHORTCOMINGS AND PERSPECTIVES, TEME - časopis za društvene nauke, Vol. XLV, No. 1, pp. 43 - 56, Apr, 2021
I. Brdar, J. Gajić, IT and tourism business - do Serbian companies in tourism follow contemporary trends?, Industrija, Vol. 47, No. 1, pp. 7 - 22, 2019
J. Gajić, I. Brdar, R. Živković, T. Ilić-Petrović, Millennials’ Perspective on Leisure Time, Industrija, Vol. 47, No. 3, pp. 55 - 71, 2019
J. Mcintyre, R. Živković, J. Gajić, T. Marić, Effects of Women Representation in Advertising on Customers' Attitudes,, Marketing, Vol. 49, No. 3, pp. 192 - 205, 2018
J. Gajić, R. Živković, N. Stanić, Key Attributes of Successful Communication Between Higher Education Institution and Prospective Students, Teme, Vol. XLI, No. 3, pp. 557 - 572, Jul, 2017
M. Savković, J. Gajić, Mladi na tržištu rada u savremenim uslovima: jedno poređenje Evropske unije i Srbije, Sociologija, Vol. LVIII, No. 3, pp. 450 - 466, Sep, 2016
J. Gajić, N. Kordić, The Importance of Professional Services Branding in International Transactions, Review of International Affairs, Vol. LXVI, No. 1158-1159, pp. 146 - 163, Sep, 2015
R. Živković, A. NJeguš, M. Zlatanović, J. Gajić, I. Brdar, Comparative analysis of Facebook and communication activities of the mountain hotels in Stara planina, Kopaonik and Zlatibor, The European Journal of Applied Economics, Vol. 12, No. 1, pp. 26 - 36, Apr, 2015
R. Živković, J. Stanković, M. Ilić, J. Gajić, Istraživanje satisfakcije potrošača o kvalitetu usluga javnih komunalnih preduzeća grada Beograda, Marketing, Vol. 45, No. 3, pp. 1 - 15, 2014
J. Gajić, Importance of marketing mix in higher education institutionos, Singidunum Journal of Applied Sciences, Vol. 9, No. 1, pp. 29 - 41, Jan, 2012
J. Gajić, Merenje satisfakcije studenata u visokom obrazovanju, Marketing, Vol. 42, No. 1, pp. 71 - 80, Jan, 2011
J. Popesku, J. Gajić, Nove tendencije u marketingu - Brendiranje gradova, Singidunum revija, Vol. VI, No. 1, pp. 171 - 180, Jan, 2009
Radovi na konferencijama:
I. Vasić, J. Gajić, THE CREATIVE INDUSTRY, AN IMPORTANT FACTOR IN THE COMPETITIVENESS OF THE CITY OF NOVI SAD, pp. 72 - 78, Oct, 2023
A. Mihajlović, J.Gajić, T. Papić, Neuromarketing Research And Their Application In Effective Advertising Strategy, "Conference On Advances In Science And Technology“ Coast 2023, Herceg Novi, Montenegro, Jun, 2023
T. Papić, J. Gajić, A. Mihajlović, Advanced Technologies As A Framework For Sustainable Marketing Campaigns (Ai Application In Neuromarketing), Sinteza 2023- International Scientific Conference on Information Technology, Computer Science, and Data Science, May, 2023
I. Vasić, J. Gajić, The importance of digital marketing for the development of wine tourism: Case studies of Fruška gora and the Veneto region, Contemporary Trends in Tourism and Hospitality – CTTH, pp. 80 - 89, Nov, 2022
E. Ivanković, J. Gajić, Measuring the effectiveness of advertising content elements in the digital environment in the purchasing decision-making process, WayScience, pp. 68 - 79, Jun, 2021
J. Gajić, A. Đorđević, Digital Communicaton and Connectivity in Overcoming theWider Affect of the Pandemic Crisis, FINIZ 2021 Singidunum University International Scientific Conference Sinigdunum University, 2021
R. Živković, I. Brdar, J. Gajić, K. Čkonjević, Pametni gradovi kao deo digitalne ekonomije, pp. 121 - 128, Apr, 2019
I. Brdar, R. Živković, J. Gajić, J. Stanković, N. Kilibarda, Smart turizam – mogućnost primene Interneta stvari u savremenom turističkom poslovanju, Zbornik radova SINTEZA 2018, pp. 116 - 122, Apr, 2018
J. Gajić, I. Brdar, J. Stanković, R. Živković, The importance of using digital communication in the promotion of cultural heritage - the example of the city of Novi Sad, Zbornik radova SITCON 2018, pp. 207 - 213, 2018
R. Živković, I. Brdar, J. Gajić, J. Stanković, Digitalna promocija verskog turizma, pp. 132 - 139, Jun, 2017
J. Stanković, R. Živković, J. Gajić, I. Brdar, Efekti Intraneta na upravljanje odnosima s internom javnošću uslužnih organizacija, pp. 142 - 147, Apr, 2017
J. Gajić, R. Živković, J. Stanković, I. Brdar, Social CRM in the airline industry, SITCON, Conference Paper · Sep. 2016, pp. 87 - 91, Sep, 2016
R. Živković, I. Brdar, J. Gajić, J. Stanković, Understanding digital consumers in tourism, SITCON, Conference Paper · Sep. 2016, pp. 27 - 32, Sep, 2016
A. Mihajlović, J. Gajić, J. Stanković, M. Tair, The importance of responsive logo design across a wide range of devices on the web, SINTEZA - Singidunum University International conference, pp. 50 - 55, May, 2016
A. Mihajlović, J. Gajić, J. Mcintyre, M. Tair, The Importance of Responsive Logo Design Across a Wide Range of Devices on the Web, Conference proceedings, pp. 50 - 55, Apr, 2016
R. Živković, J. Gajić, I. Brdar, A. Lazović, Primena tehnoloških inovacija u hotelskim preduzećima, Hotelska kuća, Nov, 2015
N. Kordić, R. Živković, J. Stanković, J. Gajić, Safety and security as factors of tourist destination competitiveness, Singidunum International Tourism Conference 2015 - SITCON, Sep, 2015
R. Živković, A. Njeguš, J. Gajić, I. Brdar, I. Mijajlović, Upravljanje online zajednicama u hotelijerstvu, Singidunum International Tourism Conference 2015 - SITCON, Sep, 2015
N. Kordić, J. Stanković, J. Gajić, Market Research for Creating Current Account Balance Equilibrium, SINTEZA - Singidunum University International Conference, pp. 594 - 598, Apr, 2015
J. Gajić, T. Ilić Petrović, R. Živković, Being a Student in Serbia Today, or How to Live Instead of Survive, Journal of Youth Studies Conference 2015 „Contemporary Youth, Contemporary Risk“, Apr, 2015
A. Mihajlović, J. Gajić, R. Živković, I. Brdar, M. Bokić, Novi komunikacioni kanali u procesu difuzije inovacija, SINTEZA - Singidunum University International conference,, Apr, 2015
R.Živković, A. Aleksić, J. Gajić, Razvijanje kompetencija zaposlenih u hotelijerstvu”, Zbornik radova, HR konferencija, Upravljanje kvalitetom ljudskih resursa-savremeni trendovi, Beograd, 23.10.2014., pp. 109 - 116, Oct, 2014
R. Živković, J. Gajić, I. Brdar, The Impact of Social Media on Tourism, Prva međunarodna konferencija Sinteza, Apr, 2014
R. Živković, J. Gajić, A. Aleksić, Strategija hotelskog preduzeća u situacijama nezadovoljstva korisnika usluga, IX međunarodni naučno stručni simpozijum, Hotelska kuća 2013., Oct, 2013
R. Živković, J. Gajić, I. Brdar, Model kvaliteta u visokom obrazovanju, XIII Međunarodni naučni skup Sinergija, 2013
R. Živković, J. Gajić, I. Brdar, Društveno odgovorno poslovanje u visokom obrazovanju, Savetovanje na temu „Korporativna društvena odgovornost – sa primerima iz Srbije“, Ekonomski fakultet, Beograd, 2012
R. Živković, J. Gajić, I. Brdar, Turisti kao pokretači inovacija u turizmu,VII Međunarodni skup „Mediteranski dani“, Trebinje, 2012
J. Gajić, I. Brdar, Primena korporativne društvene odgovornosti u poslovanju hotelskih preduzeća, VIII međunarodni naučno stručni simpozijum Hotelska kuća, 2011
R. Živković, J. Gajić, I. Brdar, Kreiranje programa lojalnosti u hotelskom preduzeću, Hotelska kuća, 2011
R. Živković, J. Gajić, Strategija segmentacije u visokom obrazovanju, V naučni skup Sinergija, 2010
R. Živković, J. Gajić, Integrisane marketing komunikacije, IV naučni skup Sinergija, 2009
R. Živković, J. Gajić, Uticaj promena u ponašanju turista na oblikovanje hotela, Međunarodni naučno stručni simpozijum Hotelska kuća, 2008
Ostali radovi:
J. Gajić, L. Dražeta, L. Babić, J. Kaljević, D. Jovanović, L. Jovanović, Twitter toxic comment identification in digital media and advertising using NLP and optimized classifiers, Proceedings of the 2nd International Conference on Innovation in Information Technology and Business (ICIITB 2024), Advances in Computer Science Research 113, pp. 171 - 187, Atlantis Press, Muscat, Oman, Aug, 2024
I. Strumberger, M. Zivkovic, V. R. R. Thumiki, A. Djordjevic, J. Gajic, N. Bacanin, Multivariate Bitcoin Price Prediction Based on Tuned Bidirectional Long Short-Term Memory Network and Enhanced Reptile Search Algorithm, Chapter in CCIS Communications in Computer and Information Science: ICIST 2023: International Conference on Information and Software Technologies, Springer, volume 1979, CCIS Communications in Computer and Information Science: ICIST 2023: International Conference on Information and Software Technologies, volume 1979, pp. 38 - 52, Springer, Cham, Kaunas, Lithuania, Jan, 2024
J. Gajić, I. Stamenković, S. Miljković, Današnjica hrama, Hram svetog Save, Službeni glasnik, 2020
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