117,0222

Ivana Brdar

E-mail: ibrdar|mmnkk|singidunum.ac.rs

Ivana Brdar je rođena 07.01.1985. u Beogradu, Srbija.


Obrazovanje:

  • Doktorske studije
    Univerzitet Singidunum,     Menadžment u turizmu, 2010-2016
  • Master studije
    Univerzitet Singidunum,     Poslovni sistemi u turizmu i hotelijerstvu, 2008-2009
  • Osnovne studije
    Univerzitet Singidunum, Fakultet za turistički i hotelijerski menadžment,     Turistički menadžment, 2004-2008
  • Srednja škola
    Ugostiteljsko-turistička škola, Beograd,     Turistički tehničar, 2000-2004

Knjige:

  • S. Alčaković, J. Stanković, I. Brdar, Marketing u sportu, Univerzitet Singidunum, 2019
  • R. Živković, I. Brdar, Ponašanje i zaštita potrošača u turizmu, Univerzitet Singidunum, 2018

Radovi u časopisima:

  • I. Živković, I. Brdar, Development of long-term relationships with customers of public sector wellness centers, Marketing, Vol. 55, No. 1, pp. 40 - 51, 2024
  • I. Živković, I. Brdar, M. Knežević, Rejuvenating mind, body, and spirit: Exploring the role of physical activity in health and rehabilitation institutions’ offerings in Serbia, Hotel and Tourism Management, Vol. 12, No. 1, pp. 95 - 113, 2024
  • I. Savić, S. Alčaković, I. Brdar, D. Petković, Who to engage in promotion?The position of athletes in celebrity endorsement communication strategies, Sport Science , Vol. 16, No. 1, pp. 144 - 151, Jun, 2023
  • I. Brdar, Mind Over Palate: Unveiling the Role of Neuromarketing in the Food Industry, Meat Technology, Vol. 64, No. 1, pp. 50 - 60, 2023
  • M. Obradović, A. Panić, M. Kostić, I. Brdar, N. Radović, Traditional food products and region recognition: Importance of geographical indication of origin in case of branding the tourist region of Western Serbia, BizInfo (Blace) Journal of Economics, Management and Informatics, Vol. 14, No. 1, pp. 33 - 44, 2023
  • B. Sančanin, B. Ratković Njegovan, I. Brdar, The Influence of Social networks on the Recruitment Proces in Tourism and Catering Enterprises, BizInfo (Blace) Journal of Economics, Management and Informatics, Vol. 13, No. 2, pp. 57 - 63, 2022
  • K. Bojić, I. Brdar, M. Stanković, Do We Talk to a Wall or Pass on Knowledge to Students – The Advantages and Disadvantages of Online Learning, Marketing, Vol. 53, No. 4, pp. 284 - 294, 2022
  • M. Zrnić, A. NJeguš, I. Brdar, J. Košutić, Challenges and usage of cryptocurrencies in tourism, Turističko poslovanje, No. 29, pp. 1 - 16, 2022
  • K. Kaličanin, I. Brdar, T. Vesić, Education is Becoming Digital – The Youth Attitudes Towards Online Teaching During the COVID-19 Pandemic, International Review, No. 1-2/2021, pp. 95 - 103, Jul, 2021
  • M. Zrnić, I. Brdar, N. Kilibarda, The importance of traditional food quality — the viewpoint of the tourism, Meat Technology, Vol. 62, No. 1, pp. 69 - 76, 2021
  • M. Zrnić, N. Kilibarda, I. Brdar, M. Vujić, Đ. Stojanović, FOOD SAFETY AND EATING HABITS DURING PANDEMIC COVID-19 IN THE REPUBLIC OF SERBIA, Ekonomika poljoprivrede, Vol. 68, No. 4, pp. 895 - 910, 2021
  • I. Brdar, Cook slow, eat fine – Consumer attitudes on food quality in new gastronomic trends, Meat Technology, Vol. 62, No. 1, pp. 77 - 88, 2021
  • I. Brdar, J. Gajić, IT and tourism business - do Serbian companies in tourism follow contemporary trends?, Industrija, Vol. 47, No. 1, pp. 7 - 22, 2019
  • J. Gajić, I. Brdar, R. Živković, T. Ilić-Petrović, Millennials’ Perspective on Leisure Time, Industrija, Vol. 47, No. 3, pp. 55 - 71, 2019
  • N. Kilibarda, I. Brdar, B. Baltić, V. Marković, H. Mahmutović, N. Karabasil, S. Stanišić, The safety and quality of sous vide food, Tehnologija mesa, Vol. 59, No. 1, pp. 38 - 45, 2018
  • V. Mitić, N. Kilibarda, I. Brdar, M. Kostić, D. Šarčević, N. Karabasil, V. Mizdraković, Measuring Competitiveness on Meat Industry Market: Are There Any Oligopolies in Serbia?, Tehnologija mesa, Vol. 59, No. 2, pp. 127 - 136, 2018
  • R. Živković, A. NJeguš, M. Zlatanović, J. Gajić, I. Brdar, Comparative analysis of Facebook and communication activities of the mountain hotels in Stara planina, Kopaonik and Zlatibor, The European Journal of Applied Economics, Vol. 12, No. 1, pp. 26 - 36, Apr, 2015
  • S. Čerović, M. Knežević, I. Brdar, V. Matović, The Contribution of Tourism Industry on the GDP of Western Balkan Countries, Industrija, Vol. 43, No. 3, pp. 159 - 170, 2015
  • R. Živković, I. Brdar, EXPECTATION AND SATISFACTION OF FOREIGN TOURISTS IN RURAL TOURISM: A CASE STUDY OF SERBIA, Review of International Affairs, Vol. LXVI, No. 1157, pp. 125 - 137, 2015
  • V. Spasić, I. Brdar, Avio-saobraćaj u Srbiji sa posebnim osvrtom na niskobudžetne avio-kompanije, Singidunum revija, Vol. 7, No. 1, pp. 107 - 116, Jan, 2010

Radovi na konferencijama:

  • I. Brdar, I. Savić, CAPTIVATING HEARTS AND MINDS: HOW EMOTIONAL MARKETING TRANSFORMS TOURIST EXPERIENCES?, BOOK OF PROCEEDINGS Singidunum University International Scientific Conference MANAGING THE FUTURE BY LEARNING FROM THE PAST – CONTEMPORARY TRENDS IN TOURISM & HOSPITALITY, pp. 79 - 88, 2024
  • I. Brdar, Green power of influencers: Shaping sustainable consumer behaviour in the tourism industry, pp. 125 - 130, Dec, 2023
  • I. Brdar, Eco-guilty pleasure: Understanding the unsustainable consumer behaviour, pp. 119 - 124, Dec, 2023
  • J. Momirski, I. Brdar, Trends In Digital Management Of Human Resources In The Hotel Industry, 2023
  • K. Ranković, I. Brdar, P. Jović, The Role of Cultural Resources as a Factor of Competitiveness in Southeast Serbia, SITCON 2022 - Tourism Destination Competitiveness – Current Challenges And Future Perspectives, pp. 33 - 41, Oct, 2022
  • N. Vidanović, I. Brdar, K. Ranković, The Attitudes of Young People Towards Visiting Spa & Wellness Hotels During the Covid-19 Pandemic, Sitcon 2021 Spa&Wellness Tourism – Development, Perspectives, and Experiences, pp. 88 - 94, Oct, 2021
  • K. Kaličanin, I. Brdar, M. Cogoljević, Higher Education and Digitalization During the COVID-19 Crisis - What do the Youth Think About Online Teaching?, 2020
  • R. Živković, I. Brdar, J. Gajić, K. Čkonjević, Pametni gradovi kao deo digitalne ekonomije, pp. 121 - 128, Apr, 2019
  • N. Kilibarda, D. Borovčanin, I. Brdar, M. Milošević, Validacija upitnika stava o bezbednosti hrane tokom putovanja - primena mrežnih platformi u istraživanjima, pp. 418 - 423, 2019
  • I. Brdar, R. Živković, J. Gajić, J. Stanković, N. Kilibarda, Smart turizam – mogućnost primene Interneta stvari u savremenom turističkom poslovanju, Zbornik radova SINTEZA 2018, pp. 116 - 122, Apr, 2018
  • J. Gajić, I. Brdar, J. Stanković, R. Živković, The importance of using digital communication in the promotion of cultural heritage - the example of the city of Novi Sad, Zbornik radova SITCON 2018, pp. 207 - 213, 2018
  • N. Kilibarda, V. Mizdraković, I. Brdar, Koncept oznake geografskog porekla hrane u funkciji promocije kulturnog turizma, Conference Proceedings, pp. 229 - 235, 2018
  • R. Živković, I. Brdar, J. Gajić, J. Stanković, Digitalna promocija verskog turizma, pp. 132 - 139, Jun, 2017
  • J. Stanković, R. Živković, J. Gajić, I. Brdar, Efekti Intraneta na upravljanje odnosima s internom javnošću uslužnih organizacija, pp. 142 - 147, Apr, 2017
  • J. Gajić, R. Živković, J. Stanković, I. Brdar, Social CRM in the airline industry, SITCON, Conference Paper · Sep. 2016, pp. 87 - 91, Sep, 2016
  • R. Živković, I. Brdar, J. Gajić, J. Stanković, Understanding digital consumers in tourism, SITCON, Conference Paper · Sep. 2016, pp. 27 - 32, Sep, 2016
  • G. Dobrijević, J. Boljanović, I. Brdar, Human-computer interaction in e-negotiation, pp. 346 - 351, Apr, 2016
  • R. Živković, J. Gajić, I. Brdar, A. Lazović, Primena tehnoloških inovacija u hotelskim preduzećima, Hotelska kuća, Nov, 2015
  • R. Živković, A. Njeguš, J. Gajić, I. Brdar, I. Mijajlović, Upravljanje online zajednicama u hotelijerstvu, Singidunum International Tourism Conference 2015 - SITCON, Sep, 2015
  • I. Brdar, V. Džamić, T. Radojević, J. Boljanović, G. Dobrijević, Pozitivni efekti procesa globalizacije na turizam, pp. 43 - 46, Sep, 2015
  • A. Mihajlović, J. Gajić, R. Živković, I. Brdar, M. Bokić, Novi komunikacioni kanali u procesu difuzije inovacija, SINTEZA - Singidunum University International conference,, Apr, 2015
  • R. Živković, J. Gajić, I. Brdar, The Impact of Social Media on Tourism, Prva međunarodna konferencija Sinteza, Apr, 2014
  • I. Brdar, P. Obradović, Inovacije u funkciji unapređenja kvaliteta hotelske usluge, Hotelska kuća, Međunarodni zbornik naučnih i stručnih radova, pp. 335 - 344, Nov, 2013
  • R. Živković, J. Gajić, I. Brdar, Model kvaliteta u visokom obrazovanju, XIII Međunarodni naučni skup Sinergija, 2013
  • I. Brdar, B. Čavić, R. Živković, V. Matović, Kvalitet usluga kao preduslov satisfakcije potrošača, 2013
  • R. Živković, J. Gajić, I. Brdar, Društveno odgovorno poslovanje u visokom obrazovanju, Savetovanje na temu „Korporativna društvena odgovornost – sa primerima iz Srbije“, Ekonomski fakultet, Beograd, 2012
  • R. Živković, J. Gajić, I. Brdar, Turisti kao pokretači inovacija u turizmu,VII Međunarodni skup „Mediteranski dani“, Trebinje, 2012
  • I. Brdar, M. Knežević, P. Obradović, Pristupačni turizam – mogućnost za sve, 2012
  • J. Gajić, I. Brdar, Primena korporativne društvene odgovornosti u poslovanju hotelskih preduzeća, VIII međunarodni naučno stručni simpozijum Hotelska kuća, 2011
  • R. Živković, J. Gajić, I. Brdar, Kreiranje programa lojalnosti u hotelskom preduzeću, Hotelska kuća, 2011

Ostali radovi:

  • I. Brdar, Uticaj globalizacije na razvoj turizma Srbije, Univerzitet Singidunum, Beograd, Feb, 2016
  • I. Brdar, Strengthening Student Role in Governance and Management at the Universities of Serbia in line with the Bologna Process (SIGMUS), 2013
  • I. Brdar, Master Plan for Sustainable Rural Tourism Development in Serbia, 2010
  • I. Brdar, Strateški razvoj niskobudžetnih avio-kompanija sa posebnim osvrtom na Srbiju, Univerzitet Singidunum, Beograd, Beograd, Srbija, Dec, 2009
Univerzitet Singidunum © 2024
Ivana Brdar
Ivana Brdar
Univerzitet Singidunum