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Contemporary Business Decision Making
Field: Social Sciences and Humanities
Area: Economics
Head of the Programme: Professor Lidija Barjaktarović, PhD,

The study programme of doctoral studies CONTEMPORARY BUSINESS DECISION-MAKING IN FINANCE AND BANKING, namely ACCOUNTING AND AUDITING, namely MARKETING should enable the acquisition of scientific and academic skills, the development of creative abilities, and mastery of practical skills necessary for successful career development in financial management systems, government system, and other organizations and structures.

Through theoretical and methodological approaches, students acquire scientific abilities and academic skills that they can use to improve the financial market. Through acquaintance with the results of scientific research projects and work within projects students deepen their knowledge in the field of FINANCE AND BANKING, ACCOUNTING AND AUDIT, and MARKETING.

The goals of this study program are in line with modern scientific achievements in the field of management, especially finance and banking, accounting and auditing, and marketing which provides the necessary competence to perform theoretical and practical activities.

hat Tuition fee for this study program in English is 4200 € per year (12600 € in total), paid in RSD.

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Year 1

The aim of this course is to make students conversant with the relevant quantitative methods used in management, operations research, econometrics and informatics. The students should also learn about statistical methods used for collecting and analyzing data and about optimization methods used for decision making process and problem solving. They should be able to apply quantitative methods using computer packages Excel and SPSS.

This research paper is a form of testing the candidate on the doctoral study level and is the first relevant verification statement from the mentor about the candidate. It is focused on projects that include practical problems and should finalize part of knowledge from previously covered courses. Through this research paper, we test the ability of the candidate to independently perform complex and detailed analysis of some problem.

Research paper 2 aims to test PhD candidates and is the second relevant verification statement from the mentor about the candidate. This paper is focused on projects comprising practical problems and should finalize knowledge from previously covered courses. This paper testifies about the ability of the candidate to independently perform complex and thorough analysis of some issue.

The students should obtain knowledge and skills necessary for preparation and interpretation financial statements (reports); they should be familiar with the limitations of financial statements and modern forms of financial reporting.

The students should obtain knowledge in the field of finance, banking and financial markets, through examining the basic categories and principles of finance and banking

PhD students will gain knowledge of the models, concepts, tools, and techniques necessary for making strategic marketing decisions. The focus is on acquiring knowledge about modern concepts in market business and their application, both at the micro and macro level, with a special focus on aspects of choosing strategic alternatives for business growth and development, as well as the functioning of appropriate support systems.

The students should obtain relevant knowledge in the given field

This course should make students familiar with the history of modeling, types of models used in economics

PhD students will acquire advanced knowledge in an interdisciplinary field that includes macro, interpretive and critical approaches and perspectives of studying consumer behaviour and consumer culture and be critically exposed to various theories and methods to stimulate the development of skills and abilities necessary to ask appropriate research questions, in order to understand the integrated effects of internal and external environmental factors on consumer behaviour and purchasing decisions. Also, PhD students will gain a deeper understanding of the importance of creating value for consumers through critical analysis of factors and research into consumer behaviour and develop critical thinking to improve the knowledge needed to build and manage long-term customer relationships.

Year 2

The students should become conversant with theories and strategies of investing in company shares

The goal of student activities within this research project is to obtain necessary experience through solving certain issues and tasks and recognize the possibilities for the application of previously obtained knowledge in practice. This research project is the continuation of the research paper from the second semester. The purpose of research is to check if the students can do some complex and thorough analysis of some problem on their own. This problem encompasses practical problems that should finalize part of knowledge from previously covered courses. The students apply basic, theoretical-methodological, scientific-technical and technical-applicative knowledge and methods to solving concrete issues within the chosen field. Within this research project, the student examines the problem, its structure and complexity and draws conclusions regarding the possible ways of solving it based on the conducted analyses. By examining the literature, the student becomes conversant with the methods that are intended for creative solving of new tasks and engineering practice for its solving.

The students should obtain knowledge in the field of accounting for the purpose of making strategic business decisions.

The students should become conversant with quantitative techniques for the value assessment of financial instruments and with the methods for the value assessment based on probability. They should also learn about the most frequently used techniques for credit risk assessment and the models for assessing financial derivatives.

PhD students will be introduced to key issues and approaches in analytical marketing models, the benefits of these research flows and opportunities to expand them and master modern and advanced marketing models that are applied in the research process. PhD students will be able to critically identify and apply specific quantitative and/or qualitative research models depending on the marketing problem they are solving.

This course should enable PhD students to conduct scientific-research projects in the field of accounting and auditing and implement in practice scientific-research methodology independently or with the help of mentor

The students should become conversant with the main methodological postulates, specifics of social sciences epistemology, main logical research methods, methods and techniques for collecting, analyzing and explaining scientific work in finance, and applied economic sciences, and the structure of scientific research, that is, phases in the process of scientific research.

Acquiring practical knowledge and skills for the use of literature in the field of marketing, defining the problems and goals of the scientific and research project in the field of marketing and the appropriate scientific methodology that will be used for its solving. Introducing students to basic methodological postulates, basic logical methods of research, methods and techniques for collecting, analyzing, and exploring scientific work in social sciences, as well as the structure of scientific research and phases in the scientific research process.

Year 3