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Business Systems in Tourism and Hospitality

The Master’s program Business Systems in Tourism and Hospitality is designed for students who wish to deepen their knowledge and competencies in the field of managing business processes and systems in tourism and hospitality. The program is distinguished by its multidisciplinary approach, integrating economics, tourism and hospitality, management, and marketing, with a particular focus on sustainable development, innovation, and digital transformation.

Mission

To prepare future professionals with the knowledge, skills, and ethical principles necessary to lead sustainable development in the tourism and hospitality sector while addressing global challenges.

Purpose

To educate competent and responsible professionals who, upon completion of their studies, will be able to effectively perform the roles and tasks of a Master of Economics in tourism, hospitality, and related sectors. Students acquire the knowledge and skills necessary to improve business performance, develop tourism and hotel offerings, optimize services, and enhance the competitiveness of the sector in Serbia and beyond. The program is fully connected to the real business environment through mandatory professional practice.

Goal

To enable students to acquire advanced professional knowledge and competencies in tourism and hospitality, develop managerial and analytical capabilities, master scientific research methods, and prepare for strategic decision-making. The program provides theoretical, practical, and methodological knowledge and develops skills in planning, managing, and controlling business processes, market research, data analysis, and the creation of development strategies for tourism products and services.

Special emphasis is placed on the application of sustainable development principles and ethical standards, strengthening innovative and critical thinking, mastering quality management systems, managerial and marketing instruments, as well as communication and business negotiation techniques in a multicultural environment. Students are prepared for independent and team-based work, professional responsibility, and lifelong learning.

Learning outcomes and competencies

Upon completion of the Master’s program, students are qualified to:

  • Strategically and operationally manage tourist destinations and hotel chains;
  • Design and implement innovative business models in tourism and hospitality;
  • Manage business processes within tourism and hospitality business systems;
  • Apply digital technologies and information systems in business operations;
  • Manage sustainable development and socially responsible business practices;
  • Conduct independent research, make critical decisions, and prepare for doctoral academic studies;
  • Participate in the planning, organization, and improvement of tourism and hospitality services;
  • Apply innovative and analytical tools for business optimization.

Key program features and opportunities for students

  • Study of contemporary theoretical models of business systems and their application in tourism and hospitality;
  • Analysis of case studies and development of research projects through the application of strategic and operational management methodologies;
  • Use of advanced software tools for planning and optimization of business processes;
  • Development of critical and analytical thinking necessary for solving complex business challenges;
  • Employment opportunities as managers in tourism and hospitality enterprises, strategic planning specialists, business process improvement consultants, digital transformation and innovation managers, sustainable development specialists, and marketing managers in the tourism sector.

Teaching combines theoretical knowledge in economics, management, and tourism with applied knowledge in marketing, sustainable development, quality management, and information technologies. The program includes compulsory courses attended by all students, as well as elective courses selected according to students’ interests and professional aspirations.

Upon completion of the program, students obtain the title Master of Economics, and the quality and international relevance of the program are confirmed by certification from the World Tourism Organization – UN Tourism TedQual.

Why choose this Master’s program?

  • A modern curriculum aligned with the needs of the international labor market and development trends in tourism and hospitality;
  • A multidisciplinary approach combining economics, management, marketing, tourism, and hospitality;
  • A strong focus on the practical application of knowledge through case studies, simulations, and research projects;
  • Opportunities for continued education at doctoral academic studies.

World Tourism Organization awards quality certificates to Bachelor and Master study programs in Tourism and Hospitality.

 UNWTO TEDQUAL 2019

hatUpon successfully completing their studies, students gain the title of Master of Science in Economics.

hat Tuition fee for this study program in English is 4500 € for 60 ECTS, paid in RSD.

Fill out the pre-admission form

I semester

The course enables master's students to design, carry out and critique empirical research in the social sciences, aligning every stage with current methodological standards and ethical guidelines.

The aim of the course is to: (1) familiarize students with the fundamentals and essence of the tourism market concept; (2) introduce students to the impact of global economic, technological, and social trends on the development of the tourism market; and (3) analysis o tourism market elements.

The aim of the course is to make the students conversant with the types and features of business systems in tourism and their functioning by using specific examples from the international and local practice.

The aim of the course is for students to master the necessary theoretical and practical knowledge about the business planning process in the hotel industry, with a focus on strategic, tactical, and operational planning through (1) Familiarization with methods and tools used in market analysis; (2)Acquisition of procedures for preparing financial plans, creating investment projects, and development plans for hotel services and facilities, as well as defining the hotel's strategic objectives; (3)Understanding the necessity of making planning documents that contribute to the competitiveness and profitability of hotel operations.

The aim of the course is to: (1) familiarize students with innovations and trends in the tourism industry; (2) understand and analyze trends and the influence of internal and external factors in the tourism market; (3) introduce students to current business trends in accommodation facilities, travel agencies and tour operators, airlines, and other participants in the tourism industry; (4) acquaint students with contemporary developments in the event industry.

II semester

The aim of the course is to: (1) enable students to understand the types of application software, with a particular focus on intelligent systems and their importance in tourism business operations; (2) provide students with an understanding of the evolutionary development of computing and the internet, equipping them to comprehend trends in the development of application software and its impact and application across various domains of the tourism industry; (3) enable students to understand the concepts, domains, and

The aim of the course is to prepare students for strategic quality management in the hotel industry by developing advanced knowledge of models, methodologies, and tools for monitoring and improving quality in hotel industry.

The aim of this course is to equip students with the knowledge and skills necessary to independently plan and conduct research in the selected area of tourism and hospitality. The study-research work enables students to apply theoretical and methodological knowledge and practical skills in formulating the research problem, planning, organizing, and conducting research, using statistical, quantitative, and other research methods according to the selected topic, interpreting collected data, and drawing relevant conclusions.

The aim of the professional internship is to enable students to expand and practically apply the knowledge acquired in the fields of tourism and hospitality. Students gain experience in real business environments within organizations and companies operating in tourism, hospitality, gastronomy, and complementary service industries. During the internship, students will apply theoretical knowledge from the fields of economics, work organization, management, marketing, service processes, and communication in tourism and hospitality. They will also develop critical and creative thinking, as well as competencies for teamwork and solving specific business challenges.

The aim of this course is to enable students to define the phases of research and select the appropriate theoretical framework; to select and analyze relevant literature; to verify the accuracy and validity of the data used, and to analyze and synthesize data for the purpose of establishing a theoretical framework and preparing a research paper in the field of tourism and hospitality.

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